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Welcome to my website. On here, you will find my creative portfolio, resume and as much information about me as you can handle. In case I've underestimated your desire to learn more about me, there is also a list of places you can find me online.
Enjoy!
The work and comments on this site are my own and do not represent any of the companies for which I have worked.
INTRO. TO NEW MEDIA
This class covered the history of media and the influence of technological advancements. As a class requirement, we were to create a product or service, incorporating new media and innovation, that would change the world of fitness and nutrition.
Our team created UNIFI (Universal Nutricom Integrated Fitness Interface) and FitBook. This product uses Bluetooth and WiFi technology and has a lot in common with WiiFit (before WiiFit was created). We also created a social network called FitBook, similar to a Facebook fan page, to keep this community connected as they work together toward their fitness goals.
We also planned to implement profile pages for our advertisers. This would be a place for them to reach out to consumers and encourage them to interact with the brand. This was just as Facebook was starting to explore corporate pages, so it was advanced for this project.
NEW MEDIA PRODUCTION
This class was the first opportunity in the New Media Certificate program to learn how to use a number of production tools, such as Adobe Dreamweaver and Flash.
For the final class project, I created my first website to showcase all of the class assignments.
ADVERTISING RESEARCH
Our class worked with Rawle Murdy, the Agency of Record for Piggly Wiggly and Cheeseburger in Paradise. My team worked on researching Walmart, a main competitor of Piggly Wiggly, and we were able to offer Rawle Murdy some interesting insights to pass on to their client.
ADVERTISING & SOCIETY
This class discussed how advertising affects society and vice versa. We were asked to explore a topic of interest and I chose to investigate women in advertising and wrote a paper entitled, A Woman for the World: A Look into the World's "Ideal" Woman.
ADVERTISING & PSYCHOPHYSIOLOGY
Although this psychophysiology class was an elective, I was able to incorporate advertising into the class material. I created a presentation on how advertising uses psychophysiological measures, such as EMG, GSR and skin conductance, to learn more about consumers during focus groups.
This was the final class in the advertising program. It drew upon all previous knowledge and experience and comined it into one campaign. Our class worked with Arby's as a client and created a campaign that highlighted their core product, the Roast Beef sandwich, and encouraged existing Arby's customers to visit Arby's more often.
Our team, the AdStruck agency, developed an integrated marketing plan for Arby's based on research and creative testing. The creative concept for the campaign presents a message that Arby's is a source of comfort for life's problems, or "beefs". AdStruck uses four characters to take these experiences to the extreme by using outlandish and funny situations. The campaign plays off the word "beef", which means both Arby's Roast Beef and the slang term for a problem or frustrating situation. Each character in the campaign is able to find solace and comfort at Arby's and with Arby's core roast beef products.
All work created using Adobe Illustrator, InDesign and Photoshop.
Tel:
678-221-4145
Loc:
Atlanta, GA
Email:
lizzjudd_gmail.com
Twitter:
_lizzerb
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